Supporting the Triathlon Community
As a Senior Designer and creative team lead at Quintana Roo, a leading cycling company devoted to designing and manufacturing products for triathletes, I had the opportunity to enhance their brand presence across multiple platforms. Along side my team projects encompassed a range of creative and strategic services.
I coordinated and managed product launch strategies, from pre-launch teasers to post-launch follow-ups. This involved creating project management and execution of promotional materials that leveraged digital marketing tactics to maximize product visibility and sales.
I worked to develop and execute targeted social media campaigns to engage and grow Quintana Roo's community of triathletes, ensuring consistent brand messaging.
Working closely with my design team, engineers, and the sales team I designed and managed bespoke graphics for Quintana Roo's line of bicycles, incorporating unique, eye-catching elements that resonate with the brand's athletic and innovative spirit.
The design team’s objective was to continually strengthened Quintana Roo's brand identity but also expanded their reach within the triathlon community, driving both engagement and sales.
- Creative Direction
- Custom Bike Graphics
- Web Design & Development
- Various Brand Collateral
V-PRi Triathlon Bike Launch
For the launch of the V-PRi, a cutting-edge triathlon bike designed by the engineers at Quintana Roo, I led the creative direction for all marketing assets. Leveraging decades of wind tunnel and computational fluid dynamics testing, the V-PRi was designed to be a best-in-class superbike.
Despite the tight timeline, I lead and supported the creative team through product video and photography, ensuring a cohesive visual narrative. My responsibilities included project management, overseeing the website design to showcase the bike's innovative features, and creating detailed infographic instruction cards and unboxing instructions. This comprehensive approach ensured a successful and impactful product launch.
- Creative Direction
- Creative Asset Creation
- Web Design & Development
- Project Management
