A Collective Motivation
Spoke & Terrain plublication was born from months of hard work and a passion for storytelling. Our goal was to showcase OBED not through a catalog or a means of advertising, but through a compelling annual piece that tells the stories of riders, racers, and adventurers who ride OBED bikes.
The overall design of Spoke & Terrain is editorial and high-end, reflecting the premium quality and adventure spirit of OBED Bikes. Initially conceived as a digital magazine, it quickly evolved into a printed option as well, presenting an exciting marketing opportunity to connect with our community and customers in a complentary and tangible way.
As the leader of the creative team, I worked with a small team of designers, a copywriter/photographer, and worked as the editor to bring this vision to life. Together, we created a beautiful magazine, a collective of narratives that speak to what inspires us to create incredible bikes built for an unforgettable adventure.
- Creative Direction
- Publication Design
- Editing
- Project Management
